 Magic with Meta Tags and Search Engine Optimization |
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Meta tags are not the "magic bullet" that will skyrocket your site to the top of all search page listings. They are a tool that will help improve your standings in search engines that use them. This articles discusses how to use them with other marketing strategies to garner more page views. |
| Advanced Link Building Strategies |
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Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the experts or forward-thinkers who puzzle them out. This SEOmoz.org article lists many of the link building tactics used by the SEO community.
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| Advanced PPC Strategies |
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Pay-per-Click has grown substantially more competitive and expensive over the past 24 months. In order to compete in this market, search advertisers must use intelligent strategies to beat their competition. This SEOmoz.org article explains how to attract clicks to your ads.
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| Pay-Per-Click Advertising |
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Just what is "pay per click"? Pay per click advertising, also referred to as "Adwords", PPC, cost per click, CPC, paid placement, sponsored listings, and a few other terms, is an advertising method used on the Internet. This article explains PPC advertising that is most commonly found on search engines such as Google, Yahoo, MSN and the like. |
| Pay Per Click Management |
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Generally speaking, pay per click advertising systems are not particularly difficult to use or operate. This is especially true of the Adwords PPC advertising system by the search engine Google.
But getting the desired results and return on your search engine marketing investment, in the shortest possible timeframe, is another matter altogether...
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| Google
Adwords Overview |
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The Adwords system is a highly effective
advertising channel that allows for unprecedented
ad targeting, ad timing, budget control, flexibility
and results tracking. When utilized properly
a Google Adwords campaign can deliver an amazing
return on your advertising investment.
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| Sign Up For Google Analytics |
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Sign up page for Google Analytics. You must sign up first before you can use Google Analytics on your website. Sign up now. It's easy and FREE!
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| Google Analytics Overview |
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Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors
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| How to Get Started with Google Website Optimizer |
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This training video from Google explains the new Google Website Optimizer and how to use it to develop efficient landing pages for your PPC ads.
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| Have Your Top Competitors Do Some Of Your SEO For You |
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What if I was to tell you that you could cut the amount of time spent on a certain element of SEO by half and, at the same time, double your production for it. Is that something you might be interested in?
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| 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages |
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Here's a shortlist of the 10 variables (in no particular order) that you should test on your landing pages that can produce large increases in your conversion rate.
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| How to Promote Your Site through Article Marketing |
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Article marketing involves offering your articles to be used on other sites and e-zines in exchange for a link to your site. This is one effective marketing approach that can be pursued for no money at all.
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| When Is Duplicate Content Okay? When Is It Penalized? |
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Search engines are known to penalize duplicate content. But what exactly is duplicate content? Confusion is widespread.
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| Submitting Your Site to Search Engines -- the Good the Bad and the Ugly |
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Is repeatedly submitting your site to all the major search engines a "best practice"? Absolutely not. Should you submit your site anywhere? Yes, to the Yahoo! Directory, the Open Directory project (aka DMOZ.com), and key vertical directories in your topic area. That's all you need...
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| How Sitemaps Can Improve Your Search Engine Rankings |
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The structure of your website plays a key role in obtaining search engine rankings.
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| Why Use Yahoo! Search Marketing (YSM)? |
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Search marketing began with Overture, later acquired by Yahoo!. But then Google AdWords came along with some strong improvements and became the dominant search marketing platform. Recently, Yahoo! Search Marketing (YSM) has rolled out a new platform, known as Panama, which provides improvement over Yahoo!'s old features. This is a good time for marketers to take a new look at using Yahoo! in their Pay Per Click (PPC) ad campaigns.
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| How Google Ranks Ads: A Peek into the Black Box |
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The way that top search engines assess and rank sponsored listings has begun to resemble their approach to measuring the quality and relevancy of pages for the unpaid, "organic" search listings. Advertisers are now being judged on "quality" criteria that aren't fully disclosed.
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| Organic Search vs. Paid Search (PPC Advertising) |
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Does a business really need both organic, natural search (that is, the regular search engine results) as well as paid search (that is, pay per click, PPC ads)? The answer for most businesses is: Yes.
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| How to Detect and Deal with Click Fraud |
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It's disturbing to think that you might be losing advertising money due to click fraud, but it is apparently more common than we'd like to acknowledge.
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